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Jack Schrock’s Blog

Equipment Standards

Apr 17th, 2015 | By | Category: Jack Schrock's Blog

Much to my surprise, I’ve discovered that T & R equipment standards, if any, vary from state to state and the size of the state has little to do with whether it has such legislation. For example, Texas is proud to collect fees for tow […]

Mechanical Power

Apr 3rd, 2015 | By | Category: Jack Schrock's Blog

First, this is specifically addressed to those towers with extensive first-hand experience with the Holmes 600, 750 or 850 twin boom wreckers. As you know, these powerful machines never stalled, which could be both good news or sometimes bad news, depending on what moved first. […]

Joel Amsley Retires — a Tribute

Mar 20th, 2015 | By | Category: Jack Schrock's Blog

By Jack Schrock: Joel was the face of Jerr Dan. At distributor meetings, tow shows and product launches Joel often served as the voice of Jerr-Dan as well. Historically, the strength of the firm was in the northeast so Joel was the primary point of […]

Increasing Business

Feb 27th, 2015 | By | Category: Jack Schrock's Blog

Somewhere along the line too many believe that the best way to increase towing business is to cut the price. Truth be known, this is just about the worst strategy because you are then in a race with those who are in the process of […]

The Big Picture

Feb 20th, 2015 | By | Category: Jack Schrock's Blog

We often think of T & R as a single industry when, in fact, it has segments that can, and often do, stand alone. To name a few, how about air cushion services that can raise a stuck airplane or shore a ditch? And rotators […]

Marketing & Sales

Feb 13th, 2015 | By | Category: Jack Schrock's Blog

National and international corporations divide these into separate and distinct categories which are executed by two entirely different entities. For example, General Motors runs national ads on TV to interest prospective buyers in their cars. GM cannot and does not sell cars to consumers. However, […]


Feb 6th, 2015 | By | Category: Jack Schrock's Blog

My dad and I shared an interest in racing and I can remember spending a Sunday with him listening to the Indy 500 race. We said that we would one day make it to the race and in fact, we did in 1968. But this […]

Happy Birthday

Jan 30th, 2015 | By | Category: Jack Schrock's Blog

As I was approaching the “milestone birthday” Joan began planning a special party to memorialize the occasion. This was just about a year ago and she and our daughter-in-law and daughter set about to make extraordinary arrangements for the affair. They got one of […]

It’s Just Too Easy…

Jan 23rd, 2015 | By | Category: Jack Schrock's Blog

… to go into the T & R business. When the banks were all failing my banker friend told me, ”it’s difficult trying to compete with somebody who’s in the process of going broke.” Entry level T & R is more often than not what […]

Modern T & R Marketing

Jan 16th, 2015 | By | Category: Jack Schrock's Blog

When I came aboard in the mid 60s, selling wreckers was a tedious task. First, there were few to none new turnkey wreckers available for purchase. Holmes factory reps drove demonstrators which they would sell, but then it could take several months before they could […]