Jack Schrock’s Blog

Decision #2

May 22nd, 2015 | By | Category: Jack Schrock's Blog

After we’ve decided to go into T & R the next decision to make is: Do we want to look for customers? Or do we want them to look for us? In other words, do we favor non-consent or customer-based business? A customer base will […]


May 8th, 2015 | By | Category: Jack Schrock's Blog

Doctors and towers have at least two things in common. First, they are often called on to save lives in critical situations and because of that they are also regularly on call 24/7. I’ve had an attempted meal or two with a tower carrying and […]

New Mexico

May 1st, 2015 | By | Category: Jack Schrock's Blog

The state is said to be “enchanted” and having worked and traveled throughout I am inclined to agree. The blend of mountains and desert give the traveler a terrific view and the outcroppings seen along a driving trip from the Texas panhandle on highway 60 […]

Changing of the Guard

Apr 24th, 2015 | By | Category: Jack Schrock's Blog

In the beginning, Friends of Towing started as only a Steering Committee organized by John Hawkins and chaired by Val Reich. Initial management was handled by Harry Zipse, then myself, Penny Edwards and finally Cheryl Mish who has supervised the growth of FOT into ITRHFM […]

Equipment Standards

Apr 17th, 2015 | By | Category: Jack Schrock's Blog

Much to my surprise, I’ve discovered that T & R equipment standards, if any, vary from state to state and the size of the state has little to do with whether it has such legislation. For example, Texas is proud to collect fees for tow […]

Mechanical Power

Apr 3rd, 2015 | By | Category: Jack Schrock's Blog

First, this is specifically addressed to those towers with extensive first-hand experience with the Holmes 600, 750 or 850 twin boom wreckers. As you know, these powerful machines never stalled, which could be both good news or sometimes bad news, depending on what moved first. […]

Joel Amsley Retires — a Tribute

Mar 20th, 2015 | By | Category: Jack Schrock's Blog

By Jack Schrock: Joel was the face of Jerr Dan. At distributor meetings, tow shows and product launches Joel often served as the voice of Jerr-Dan as well. Historically, the strength of the firm was in the northeast so Joel was the primary point of […]

Increasing Business

Feb 27th, 2015 | By | Category: Jack Schrock's Blog

Somewhere along the line too many believe that the best way to increase towing business is to cut the price. Truth be known, this is just about the worst strategy because you are then in a race with those who are in the process of […]

The Big Picture

Feb 20th, 2015 | By | Category: Jack Schrock's Blog

We often think of T & R as a single industry when, in fact, it has segments that can, and often do, stand alone. To name a few, how about air cushion services that can raise a stuck airplane or shore a ditch? And rotators […]

Marketing & Sales

Feb 13th, 2015 | By | Category: Jack Schrock's Blog

National and international corporations divide these into separate and distinct categories which are executed by two entirely different entities. For example, General Motors runs national ads on TV to interest prospective buyers in their cars. GM cannot and does not sell cars to consumers. However, […]