Trust, Value and Toilet Paper

Nov 16th, 2012 | By | Category: Geri Roskopf's Blog

When you purchase rolls of toilet paper, you trust you’re getting the value of the product for the price you pay. I’ve noticed that when changing a roll of toilet paper, however, the roll doesn’t quite fit on the paper roll holder anymore – it’s a little short. Go ahead and check, you’ll see. It makes me re-think the price I paid for the amount of product I received. I trusted the marketing of the product. The packaging and price seems to be the same as it’s always been, but in reality I was short on the amount, or value, of the toilet paper I received.

You’re probably wondering where I’m going with this. Well, in any product or service, trust and value are the same. You need both to make you want to buy that product or use that service again.

Trust in a product or service means having confidence, faith and the belief that you will get the best — all the time. It’s the same with value — you know you’ll get the best price to make it worthwhile to use it again and again.

Don’t make the mistake of short-changing your customers on the ability to trust your company for the best service and value they want and deserve. If you do, you might end up losing that customer, who then tells another customer, who tells another customer … and so on. Then the you-know-what hits the fan — and it won’t matter how much paper is on the roll.