Quaker State: Poll Reveals Most Motorists Hope To Drive Vehicles 200,000 MilesMay 14th, 2012 | By Editorial Staff | Category: Spotlight
According to a new national survey conducted by Kelton Research, motorists on average estimate that a vehicle should go for more than 200,000 miles before sending it into retirement. In fact, those American car owners think that a vehicle doesn’t get “old” until it hits around 147,000 miles, and nearly nine in ten (86 percent) vehicle owners are more concerned with engine upkeep than their vehicle’s aesthetics on the inside or outside.
The survey also reveals that 85 percent of motorists are more concerned about the longevity of their vehicles, compared to their homes; and rather than using its actual age, 68 percent of car owners use their vehicle’s mileage as the key indicator in determining how old it is.
“With drivers wanting so much mileage from their vehicles, the potential for engine wear and tear is greater and the need for car owners to care for their vehicle’s engine is most important,” said Chris Hayek, Quaker State Global Brand Manager.