Which Paint Job?

Jan 24th, 2014 | By | Category: Jack Schrock's Blog

Jack Schrock photoIt’s 6:00 a.m. and our trash collector is out running his rounds in an ugly, muddy truck that makes a terrible amount of noise at this hour of the morning.

I’ve noticed that in the northeast U.S. the trash collecting business seems to be dominated by folks who like to spend a great deal of money on custom paint jobs on their disposal trucks. I doubt this does anything to promote business, but it clearly increases costs both from the standpoint of initial investment and maintenance.

On the other hand, corporate businesses tend to favor simplicity in their paint jobs. Company name and contact information on the door with perhaps a uniform two tone paint job is usually preferred. And, it looks clean, orderly and business-like and that’s what impresses most customers. The guy who displays his ego with a ten-color graphic paint job that’s so complicated it’s almost impossible to find the phone number would not be my choice.

Now I understand that most towers throughout our industry enjoy looking at flashy wreckers. The beauty contest at any tow show is always an important attraction and I’ve known towers who will take a money-making rig out of service for several days in order to enter it in the state contest hundreds of miles away. If they win they get bragging rights, plus a small trophy that costs about ten bucks.

It all comes down to money. If you’re willing to spend the money for a super-flashy rig that might even discourage some customers, then do it because it’s your money you’re spending. Otherwise, I respectfully recommend the business-like approach for your wreckers and trick up your pickup instead.