Tow Times Online

We accept Standard IAB (Interactive Advertising Bureau) banner size, initial file sizes 30k images to 60k flash in a new window [target="_blank"].

Pop-ups and Pop-unders

All pop-under or pop-ups should be clearly labeled with the name of the network - advertiser - publisher - and browser type if applicable.

Additional Information

Audio must be user initiated.

Video automatic or user initiated.

All ads must include close buttons or boxes (mandatory).

Rectangles and Pop-Ups

(Note: IMU = Interactive Marketing Unit )

300 x 250 IMU - (Medium Rectangle)

250 x 250 IMU - (Square Pop-Up)

240 x 400 IMU - (Vertical Rectangle)

336 x 280 IMU - (Large Rectangle)

180 x 150 IMU - (Rectangle)

Banners and Buttons

468 x 60 IMU - (Full Banner)

234 x 60 IMU - (Half Banner)

88 x 31 IMU - (Micro Bar)

120 x 90 IMU - (Button 1)

120 x 60 IMU - (Button 2)

120 x 240 IMU - (Vertical Banner)

125 x 125 IMU - (Square Button)

728 x 90 IMU - (Leaderboard)

Skyscrapers

160 x 600 IMU - (Wide Skyscraper)

120 x 600 IMU - (Skyscraper)

300 x 600 IMU - (Half Page Ad)

Guidelines and Recommendation for in-player

Placement

The following placements may be available:
• Pre Roll = Before Content*
• Mid Roll = During Content*
• Post Roll = After Content
*Content may include streaming video, animation and gaming in an interactive environment.

Panel Size

Recommended minimum of 300 x 225

Panel Aspect Ratio

4:3 aspect ratio (e.g. 400x300) or 16:9 ratio (e.g. 720x480)

Encoded Bit Rate

Recommended minimum of 200 Kbps

Commercial Length

• Pre and Mid Roll = up to 30 seconds
• Post Roll = No Minimum or Maximum

Frequency Capping

Since these are user-initiated content experiences, no capping

Content-to-Commercial Ratio

Publisher specific

Commercial Interactivity

Available

Controls

• Host-initiated Play and Audio
• Start/Stop & Volume On/Off Controls

Required

• Fast Forward disabled through ad play

Surrounding Advertising

Synchronized banners or text links may appear in close proximity to commercial. IAB Standard ad sizes are recommended.

easy FTP

If your firm is ready to begin sending files via FTP now, please contact the Tow Times Production Department at 407-327-4817, or e-mail production@towtimes.com for a user name, a password and a directory to which your data will be received, as well as the Tow Times FTP server address.