Electronic Guidelines – Web

Overview

We accept Standard IAB (Interactive Advertising Bureau) banner size, initial file sizes 30k images to 60k flash in a new window [target="_blank"].


Additional Information

Audio must be user initiated.

Video automatic or user initiated.

All ads must include close buttons or boxes (mandatory).

Details on File Submissions

Rectangles

(Note: IMU = Interactive Marketing Unit )

300 x 250 IMU – (Medium Rectangle)

240 x 400 IMU – (Vertical Rectangle)

336 x 280 IMU – (Large Rectangle)

180 x 150 IMU – (Rectangle)


Banners and Buttons

468 x 60 IMU – (Full Banner)

234 x 60 IMU – (Half Banner)

88 x 31 IMU – (Micro Bar)

120 x 90 IMU – (Button 1)

120 x 60 IMU – (Button 2)

120 x 240 IMU – (Vertical Banner)

125 x 125 IMU – (Square Button)

728 x 90 IMU – (Leaderboard)


Skyscrapers

160 x 600 IMU – (Wide Skyscraper)

120 x 600 IMU – (Skyscraper)

300 x 600 IMU – (Half Page Ad)


Guidelines and Recommendation for in-player

Placement

The following placements may be available:

  • Pre Roll = Before Content*
  • Mid Roll = During Content*
  • Post Roll = After Content

*Content may include streaming video, animation and gaming in an interactive environment.

Panel Size

Recommended minimum of 300 x 225

Maximum size 600 x 450

Panel Aspect Ratio

4:3 aspect ratio (e.g. 400×300) or 16:9 ratio (e.g. 720×480)

Encoded Bit Rate

Recommended minimum of 200 Kbps

Commercial Length

  • Pre and Mid Roll = up to 30 seconds
  • Post Roll = No Minimum or Maximum

Frequency Capping

Since these are user-initiated content experiences, no capping

Content-to-Commercial Ratio

Publisher specific

Commercial Interactivity

Available

Controls

  • Host-initiated Play and Audio
  • Start/Stop & Volume On/Off Controls

Required

  • Fast Forward disabled through ad play


Surrounding Advertising

Synchronized banners or text links may appear in close proximity to commercial. IAB Standard ad sizes are recommended.


Please contact , Brenda Faulman or Sissy Figliolia with any questions. Thank you.